Sold: Beauty Shop Sign

“Korrect Beauty Nook” advertising sign / sand-painted and gilded wood / c. 1920s

Once hanging outside of a beauty parlor, this double-sided wooden sign has gilded lettering against a black sand-painted ground with iron hooks for hanging. The sign proclaims a “Korrect” definition of beauty attainable by patronizing the “Nook.” In the 1920s, mass media molded an ideal version of female attractiveness in the American mind as it never had before. Makeup — which society had long deemed declasse — became mainstream and the use of lipstick, powders, vanishing creams, and mascaras commonplace. This sign hung outside one of these early American beauty parlors, but given its good condition, it apparently wasn’t exposed to the elements for too long. The sign is in a very good state of preservation, with some discoloration from storage and minor scratches to the wood. With its great typeface, gold paint, and subtle blue background, the sign has a great presence.

Condition

Very good antique condition with some discoloration and staining due to weathering and minor scratches to the wooden frame. Please see photos.

Measurements

53 inches long

13.5 inches tall

2.5 inches deep

Shipping

Please note that shipping is not free on this item due to its size and weight. Delivery available in New England. Please contact me for a shipping estimate by clicking here.