Learn to Drink
Antique hand-painted folk art store display for “Cheer Up” soda, c. 1930s. The stand advertises a lithiated lemon soda popular in the ’30s, though it seems unlikely that its official mascot was the orphan shivering in the rain here. Given the pathetic scene, I’d say it was not meant to read “Learn to Drink Cheer Up!” but rather “Cheer Up, Learn to Drink!” Likely the shopkeeper was amusing himself with a bitter joke about Prohibition, especially given the fact this was painted in the depths of the Great Depression. The detailed hand-painted sign appears to be partially gilded or highlighted with gold paint, and the store display is a rare and creative example of folk art advertising.
Very good antique condition, wth some wear and scratches to the stand, which is strung on the back to hang on the wall.
10.25 inches wide
9 inches tall
7 inches deep
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